This award-winning campaign launched LG’s line of Matte Black Appliances by marketing with emotion and attitude, targeting those looking to try something new, different and edgy. The results? Sales up over 25%, a weighted engagement rate of 3.84% (49% above benchmark), and 100M impressions.

AWARDS
2019 Summit Award: Gold, Online Campaign
2019 Hermes Creative Award: Platinum, Interactive Media / Video
2019 W3 Award: Integrated Campaign