When LG was named “America’s Most Reliable Line of Home Appliances,” we got the word out in the most reliable way possible: with some colorful language. Our campaign was a success, with 62.4M total video views. Paid social activity generated over 11 million video views over a one-month period. The resulting $0.01 CPV exceeded benchmark by 75%. I wrote the script and oversaw production, post-production and rollout of the video and supporting digital campaign assets.

AWARDS
2024 Shorty Awards: Gold, Video Ad
2024 Addy Awards: Silver, (AAF NYC Metro Area)